Lessons from the digital chasm:
Data-backed tips for boosting small business tech adoption
Technology has driven lasting changes across all industries in the past one year.
Despite the technological advancements, there remain several hurdles for SMBs in their digital journey. This primary research analyzes the data from the Vendasta platform to understand how removing some of those critical challenges helps small businesses take to digital in the long run.
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The key findings
Users with free products, on average, are eight times more likely to be active on the Vendasta Business App on a weekly basis than those without. Monthly, this jumps to 18 times.
The larger the basket size of products SMBs have access to, the higher the chance of retention by Vendasta partners.
Users with free products, on average, are eight times more likely to be active on the Vendasta Business App on a weekly basis than those without. Monthly, this jumps to 18 times.