Vendor generates more than $8.2M in revenue through the Vendasta Marketplace
Based in Lehi, Utah
SEO Vendor Boostability was established in 2009
Specializing in making SEO services affordable to all businesses
The Challenge:
Getting their offering in front of the local business community that could benefit from Boostability’s SEO services has by far been the greatest barrier to growth. Prior to partnering with Vendasta, the company had been looking for a solution to help them cut through the noise when it came to marketing their product to SMBs.
A distribution solution for vendors
$8.2M
Revenue
to date
25K+
Activations
to date
194%
Compound annual growth rate
Background
Established in 2009, Boostability began with an idea that SEO services should be affordable to all businesses. Boostability aims to preserve the entrepreneurial spirit of the local business owner by supporting the local restaurant, the mom-and-pop shop, and the family medical practice with competitive SEO solutions. As a result, Boostability was founded on one simple business model: to create affordable and effective SEO.
Today, Boostability has over 400 employees based in three offices across the Silicon Slopes of Utah, satellite locations in Amsterdam and Berlin and a physical presence in Montreal, Melbourne, and Sydney.
With over 26,000 active clients throughout the United States, Canada, United Kingdom, Germany, Netherlands, Australia, and New Zealand, Boostability was recognized as one of Inc. Magazine’s Fastest Growing Companies four years in a row.
Objectives
Entering the Marketplace in 2018 gave Boostability the opportunity to grow with exposure to Vendasta’s network. The partnership allowed the SEO vendor to distribute through 60,000 resellers, opening the door to over 5.5 million local business customers.
“As a vendor inside of the Marketplace, we love that we can speak with real people who are passionate about finding the best solution for their [SMB clients],” says Boostability Partner Growth Manager Nic Padilla.
“[Vendasta partners] introduce me as a knowledgeable person inside the SEO world to help their customers get found. It’s all about finding an opportunity for [Vendasta] partners, ensuring they have a scalable solution for their SEO.”
“There are a lot of small businesses out there who could really benefit from having an SEO program. We’re doing our best to reach them all, anyway that we can. Going through a Marketplace partner has really helped us expand that reach.”
Gavan Thorpe
CEO, Boostability
Leading vendor sales
Boostability has set up some unique and meaningful connection points to help foster the relationship among their brand, Vendasta partners, and the local business clients they serve.
- SEO Sales Support: Boostability provides a dedicated team of SEO sales experts to help Vendasta partners develop sales strategies, gain SEO education, and obtain support for closing deals with their local business clients.
- Client Success Team: This group provides all of the details on SEO campaign activities and progress updates to partners so they can show proof-of-performance and build trust with their SMB clients.
- Partner Growth: Boostability has implemented a full-time Partner Growth Manager available to answer all questions related to partnering with Boostability.
The result
Now one of Vendasta’s leading SEO providers, Boostability has reached tremendous success selling through the platform.
$8.2M
Revenue
to date
25K+
Activations
to date
194%
Compound annual
growth rate
Relationships that build businesses
“Not only is it a successful partnership from a revenue standpoint, but the relationships we have with all of our points of contact has been outstanding,” says Boostability’s Matt Tennison.
Vendasta vendors gain exposure to 60k+ channel partners and 5.5M+ registered small businesses. To discover more about becoming a Vendasta vendor, visit our Vendors page.
This is what partnering with Vendasta feels like
195 Reviews
4.4 out of 5
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4.8 out of 5
120 Reviews
4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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