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Vendasta / Matchcraft

All your ads. All your channels. All AI-optimized with MatchCraft.

With a single platform for search, social, and display, Vendasta MatchCraft helps you track performance, simplify campaign management, and automatically move budget where it performs best.
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Streamline your digital advertising. Deliver exceptional results.

MatchCraft makes it easy for you or your advertising teams to turn ad spend into valuable conversions.

Campaign consolidation

Unified cross-channel control

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AD-spend-optimization

Ad spend optimization

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Time saving automation

Time-saving automations

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Comprehensive Analytics

Transparent reporting

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Seamless Scalability

Expertly managed service

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AI spark

Quickly create and optimize campaigns using advanced AI capabilities

Leverage MatchCraft’s AI-powered advertising solutions to streamline ad creation and optimize campaign performance. From intelligent ad spend allocation to automated ad campaign management, MatchCraft’s AI ensures your ads perform at their best.

  • AI-powered campaign creation
  • Intelligent ad spend allocation
  • Conversion optimization
  • Automated responsive search ads
  • Responsive display ad suggestions
AI advertising software

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Manage every ad channel under one roof

Streamline campaign management across search, social, and display with a unified platform built for scale. Cross-channel execution and optimization become simpler—so you can run better campaigns across accounts using familiar tools like Facebook and Google Ads.
Manage every ad

Ad performance that pays off

Focus ad spend on what works. Drive conversions with high-intent keywords that maximize return on ad investment across search, social, and display.
Optimize campaign

Save time and allocate smarter with AI

Tap into intelligent automation for tasks like site link, keyword, and ad copy suggestions—while AI allocates budget to the ads driving the best results.
AI keywords

Turn clicks into leads automatically

Capture leads from ad campaigns and route them through Vendasta’s CRM—or sent to a third-party system—using connected tools like forms, call tracking, and AI chat. That means faster follow-up, fewer missed opportunities, and better ROAS.
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Know what every dollar does

Gain full visibility into how your campaigns perform. With transparent insights into spend, pacing, and results, you can optimize with confidence and give clients the clarity they expect.
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See how Speiss Media boosted clicks by 78% while lowering CPC by 43%

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Learn more about your AI team

Search
Video
Social
Shopping
Display
Auto
Searchfinal

Search

Maximize ROI with MatchCraft Search, where you can create, manage, and optimize search ad campaigns on Google and Bing at scale. Powered by intelligent bidding algorithms, our technology saves you time and money while delivering great results. Access our proprietary keyword and ad copy library covering 2,500+ categories for SMBs in 22+ languages, expertly localized for authentic market resonance.
Video

Video

Transform your ad strategy with MatchCraft’s Video Ads tools, offering unparalleled YouTube ads management and reporting.

Simplify campaign creation with easy-to-use tools, full-service support, and consolidated, actionable insights. Easily scale video ad fulfillment and track video ad performance alongside paid search, social, and display advertising campaigns.

Social

Social

Increase return on investment with One-Click Optimization, which analyzes sets of data and makes smart recommendations to maximize visibility and engagement. Advanced automation saves campaign managers hours of manual effort, allowing for more time to scale across advertiser accounts and stay competitive in the dynamic social media landscape.
Shopping

Shopping

Boost retail sales with Shopping ads, the ultimate solution for inventory
and feed-based campaigns.

Designed for retail advertisers, our Shopping ads feature streamlines campaign creation and optimizes bids in real-time based on product lines, SKUs, promotions, seasonality, and customer lifetime value.

Display

Display

Increase brand and product awareness with MatchCraft’s Display Ad management, a smarter way to reach new customers and retarget past customers. Our AI-powered platform fine-tunes ad placement and targeting, driving higher conversions and maximizing the impact of your campaigns.
Auto

Auto

Showcase and sell new and used vehicles with MatchCraft's Auto Ads, built exclusively for car dealers. Our platform leverages real-time inventory updates to automatically generate highly targeted ads, keywords, and URLs tailored to your dealership’s specific offerings. With industry-specific attributes like make, model, year, and vehicle type, Auto Ads ensure your campaigns reach the right buyers at the right time - keeping your dealership one step ahead in a competitive market.

MatchCraft Managed Services

Vendasta team

Why have Vendasta’s team run your digital ads on MatchCraft?

Our experts handle setup, optimization, and reporting, saving you time and effort. MatchCraft’s AI ensures effective targeting, better results, and helps your agency focus on client relationships and growth.

Whether it’s search ads on Google and Bing, display ads across millions of websites, or social media advertising on platforms like Facebook and Instagram, our solutions are designed to maximize ROI and meet diverse client needs.

Different services

Different services for any business type

Every client has unique advertising goals, and we provide flexible service levels to meet their specific needs.

From our fully managed MatchCraft Managed Ads Campaign to fast and low-touchpoint MatchCraft Express Ads, we offer scalable solutions that align with different budgets and business objectives. With a range of targeting capabilities and performance tracking, you can confidently deliver value to each client, no matter their industry or growth stage.

campaign support

Ongoing campaign support

Once your campaigns are live, our work is just beginning. Vendasta’s team provides continuous optimization and proactive campaign management through MatchCraft’s intelligent platform. We analyze real-time data, make strategic adjustments, and ensure ad spend is always working efficiently.

Whether it’s through email updates, scheduled strategy calls, or our dashboards, we help you maintain transparency and trust with your clients—while we handle the heavy lifting behind the scenes.

MatchCraft Managed Service with Vendasta vs MatchCraft Platform

MatchCraft Managed Service

Best for: Agencies and small-to-medium businesses looking to save time while delivering high-impact results. By eliminating manual tasks and leveraging smart automation, we help you launch campaigns faster and improve performance.

MatchCraft Platform

Best for: Experienced agencies with in-house advertising teams with large budgets that require full control, customization, and scalability. Designed to support complex campaign strategies, MatchCraft offers advanced tools for managing ads across multiple channels to execute data-driven campaigns at scale.

FAQs

What is the benefit of using a tool like MatchCraft over creating campaigns directly in Google, Bing, or Facebook?

With MatchCraft, you can consolidate all your campaigns across client accounts in one place. This makes creating, editing, and managing multiple campaigns easier than ever, without having to jump from platform to platform. Plus, we have your clients’ best interests in mind, always maximizing conversions over search volume.

What kind of reporting will I have access to, and can I easily share reports with my clients?

You’ll get access to a reporting dashboard branded to your business that you can customize and tailor to meet the needs of your clients. With built in markup reporting, your clients will see their total spend alongside campaign performance.

What version of MatchCraft’s advertising solutions is best for my business?

A MatchCraft sales expert will spend some time getting to know your unique campaign objectives and operational needs and recommend the product that will help you achieve your desired results.

What are AI ad optimization services, and how do they work?

AI ad optimization services use artificial intelligence to analyze large datasets, identify patterns, and automatically adjust digital ad campaigns in real time. Vendasta MatchCraft uses AI-powered advertising solutions to continuously test and refine your campaigns across search, social, and display channels—maximizing performance and return on ad spend with minimal manual input.

How does automated ad campaign management benefit my agency?

Automated ad campaign management saves time by reducing the need for hands-on adjustments. MatchCraft simplifies campaign creation, bidding, budgeting, and reporting—all through a single platform. This means your team can focus more on strategy and client success, while the system handles the operational heavy lifting with precision and speed.

What makes Vendasta MatchCraft an effective AI-powered advertising solution?

MatchCraft combines advanced algorithms with proven campaign strategies to deliver a full-featured AI-powered advertising solution. Whether you’re leveraging our Managed Service or using the self-serve platform, MatchCraft ensures your ads are optimized in real-time across all major ad channels—helping you meet KPIs and scale results efficiently.

Is MatchCraft a good programmatic advertising software for agencies?

Absolutely. MatchCraft is built specifically as a programmatic advertising software for agencies, offering robust automation tools, granular targeting, and intelligent optimization capabilities. It’s ideal for agencies managing multiple client campaigns and seeking to streamline operations without sacrificing performance or control.

Why choose Vendasta’s digital ad platform for agencies?

Vendasta’s digital ad platform for agencies, powered by MatchCraft, brings everything you need under one roof—AI optimization, cross-channel management, and scalable service models. Whether you’re a growing SMB or a large agency with a dedicated ad team, MatchCraft adapts to your workflow while boosting campaign ROI and operational efficiency.

Start making more money with Vendasta

Ready to explore the Vendasta platform?

Talk to one of our experts or try our software for free to discover exactly how we can help your business sell more at scale.

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