Ecommerce is a complicated ecosystem, and defining a winning strategy could be challenging. For small businesses trying their hands at digital operations for the first time, this can undoubtedly be daunting. However, with customers showing a clear preference for...
“We tend to overestimate the effect of technology in the short run, and underestimate the effect in the long run.” – Amara’s Law. Roy Amara was an American researcher, scientist, futurist, and president of the Institute for the Future. While it is not exactly known...
Research shows that acquiring a new customer is five to 25 times more expensive than retaining an existing one. That’s why, as sales professionals grapple with new business models in a post-COVID world, an easier way for them would be to focus on existing customers....
So it’s time for that first sales call. After chasing a prospective customer for weeks, you finally have an appointment. Depending upon how that lead has come into your funnel, there are different discovery call tactics you need to adopt. “While discovery is a tactic...
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