What is a VA? What do virtual assistants do for business in 2023

​Ever asked yourself, what is a VA? If your business relies on a lean team to make the magic happen, you’ve probably found yourself at one point or another wondering how you can get the extra support you need without having to commit to hiring full-time, in-house...

What is a good return on investment (ROI)? [Updated 2022]

It’s a no-brainer: of course you want the highest return on investment possible for your business. And at first glance the question “what is a good return on investment (ROI)?” might seem like a no-brainer, too. I mean, let’s be honest, it is a silly question, isn’t...

Reengagement Email Templates and Tips to Reengage Old Leads

It is estimated that only 2 percent of prospects will buy from a salesperson during their first meeting. Reengagement emails close the gap created by prospects and old leads dropping off after the initial email to leads. The other 98 percent, studies show, only make a...

Everything You Need To Know About Marketing Automation

Key Points Marketing automation is the process through which agencies or local businesses automate their marketing efforts through the use of software and technology. It provides businesses with value by making everyday repetitive tasks like sending emails, posting...