What is ROI and How to Calculate It

What’s the one term that globally resonates with all people, platforms, and businesses, both professionally and personally? An expression that gives you insights to separate the wheat from the chaff, the good from the bad, and right from wrong. A phrase that dominates...

What is customer lifetime value (LTV) and how to calculate it

“We’ve got to find a way to either increase the customer LTV or reduce the CAC,” commanded Cliff. “If anyone has any ideas, now is the time to speak up and be the hero this company deserves.” Cliff Hanger, the CEO of a rising media agency, wore a frown as he spoke...