A franchise tech stack is a collection of software tools and technologies that franchisors and franchisees use to manage and optimize their business operations. Data shows that while there has been a trend in martech stack consolidation since 2021, it hasn’t been...
AI software is an umbrella term for the various ways in which artificial intelligence technology is presented to users. Some examples you may be familiar with are OpenAI, Gemini, and Anthropic. Marketing agencies can greatly benefit from these various forms of AI...
Since the introduction of consumer-ready AI tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by...
Do you own a digital marketing agency and want to automate digital marketing? Then you need software that offers a range of marketing automation tools. Automation in digital marketing streamlines manual processes and data-intensive tasks. If you’re still uncertain...
According to Google, the following factors—meaning, relevance, quality, usability, and context—affect page ranking. If a trustworthy website references a particular page, this improves the page’s quality and ultimately helps it rank higher. That’s why if your...
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