A Comprehensive Guide to Target Market Segmentation

Target market segmentation is an approach to marketing that every digital marketing agency should master. So, if you have been pondering how to start digital marketing agency or how to take marketing for your clients to the next level, learning how to divide a broad...

9 CRM KPIs You Should Know for Maximizing Business Success

The buzz around CRM is real. Not only is CRM the fastest-growing software in digital marketing, but it is also indispensable for 92% of businesses in their pursuit of revenue growth.  Yet, adopting a CRM isn’t a set-it-and-forget-it process. Monitoring CRM KPIs is...