Yellow Pages for Business: Is a Yellow Page Listing Worth It?

The once flourishing Yellow Pages business was one of the many victims of the onslaught dealt at the hands of the digital revolution. These legacy directories were unprepared for the speed and force by which the digital economy was to take the reins in advertising,...

Cloud brokerage: The cloud service brokerage market in 2023

The B2B space used to be characterized by selling phone book listings, traditional media ads, financial advice, and legal advice. However, the emergence of cloud-based software has unlocked limitless possibilities within the B2B landscape, creating a new B2B function:...