339: Leveraging Branded Content, with Jared Merves

There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or marketing initiative that uses content to engage a user, and that is paid for by a client. Jared Merves, Founder of...

337: Building a Cooperative in Retail, with Lindsay Gaskins

To build a cooperative in retail, it started with only 12 retailers, which quickly grew to 300 in one short year. “Ten thousand mistakes can lead to the 10 right decisions.” Lindsay Gaskins, President, CCA Member and The Bike Cooperative, at CCA Global...