Selling to the C-Suite can be difficult, getting past the gatekeepers can be even harder. George’s Top Tips this week are brought to you by you! The listeners! We tackle how to get past the Gatekeepers to gain influence from the C-Suite. The ability to...
Air is a moldable commodity, audio in digital marketing is about framing the story on selling air. No story, no sale. Paul Jacobs, VP of Jacobs Media, joins us this week! George and Paul, two grey-haired radio salespeople, dive into detail how the transition from...
Since we were young we’ve had to deal with how to handle objections, whether it was convincing our parents to give us more candy before bed or being a teenager asking for a later curfew. Times have changed, but handling objections during a sale rarely gets...
If we could convince our competitions to stop adapting and our customers to stop evolving we’d only ever have to position once. April Dunford, CEO of Ambient Strategy, gives us a sneak peek for her upcoming talk at the Conquer Local conference! She goes over how...
Are your presentations making your audience fall asleep? Do you read your slides? Do you have filler words? George’s Top Tips for presentations can fix that. Our gracious host, George Leith, is back with another teaching episode! This week George tackles how to...
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