What’s the most valuable resource in the world? We’ll give you a hint, it doesn’t come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of...
“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data...
“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins An online reputation is the gatekeeper of all local purchases because the business with the best reviews and ratings will consistently beat out their competition....
Email is so 2006. Or is it…? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms...
Is demand gen more than just a buzzword? Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer’s...
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