Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential...
All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale.” It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series...
The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is...
Welcome to Season 4 of the Conquer Local Podcast. Our host, George Leith, wants to share a special message to all of our listeners. Happy New Year, Conquerors! Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local...
Farewell, goodbye, adios, cheerio, see ya later, don’t let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King, co-founder and CEO of Vendasta, to wrap up this insane year. We review what a forcing function COVID-19 has...
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