Digital marketers know that Instagram ads are a powerful tool for clients in just about every industry. With nearly 2 billion users scrolling their feeds every month (Statista), Instagram presents an unparalleled platform for businesses to engage with consumers. That...
Research shows 85 percent of consumers turn to the internet when looking for information on local businesses (SmallBizGenius). Add that to the fact that search ads are linked to an average 80 percent lift in brand awareness, and local PPC becomes an essential part of...
As the digital marketplace continues to swell, it’s more crucial than ever for agencies to maximize their clients’ ad spending—especially on established and widely-used platforms like Facebook. Yet, the question of an ideal ROAS (Return on Ad Spend) remains a mystery...
It’s essential for businesses to ensure they have a website that works as well on mobile devices as it does on desktop screens. In particular, the design of a mobile landing page is crucial to achieving success, as it’s often the first interaction a potential customer...
When it comes to digital marketing for clients, there are a lot of account management metrics you need to track — and some that are just vanity metrics. Tracking the right KPIs and reporting back to your clients means you can show the positive impact you’re having on...
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