ROAS, or return on ad spend, can range from 1.55 to 9.10 on average depending on the channel (First Page Sage). Without context, that statement is probably confusing. Are those figures dollars? Percentages? What do they even mean and why do they matter? Establish...
ROAS (return on ad spend) measures of how effective your ads are by calculating how much you’re spending on ads versus how much revenue those efforts generate. Typically, effective ads generate higher revenue. Establish yourself as the trusted local expert in digital...
A good Return on Ad Spend (ROAS) indicates that your Amazon advertising campaigns are working in your favor. However, when it comes to what a good ROAS on Amazon is, the metric to aim for can vary depending on several factors, including the typical profit margin for...
Pay-per-click (PPC) advertising can be a powerful marketing solution for your ecommerce clients, but you need to monitor return on ad spend (ROAS) to ensure budgets are spent effectively. Your client’s business model will impact what a good ROAS on ecommerce is but as...
While PPC advertising has had some shake-ups in recent years thanks to new privacy and cookie policies, this key facet of digital marketing isn’t going anywhere. Establish yourself as the trusted local expert in digital advertising. Download “White label:...
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