Creating a social media strategy is only one step in building a vibrant online presence for your clients. You also need to track the right social media metrics, so you can gauge the performance of your efforts, and more importantly, show the value of the powerful...
Once upon a time, it was sufficient for businesses to create a Facebook account, pen the occasional post, and call it a day. Today, even small businesses generally have to manage multiple social media accounts to stay top-of-mind for their target audiences. Be...
You can run a one-person social media management team, but at some point, you’ll need to wear far more hats than you have heads. Outsourcing certain services or roles, like social media analysis, can benefit your agency by increasing your bandwidth and giving you more...
45% of the world’s population is on at least one social media platform (Emarsys) and of those users, more than half post positive comments about the companies they interact with (TemplateLAB). Each of those positive comments on social media is an opportunity for a...
Social media is a great way to get your client’s brand name out there and interact with their audience. It can help gain traction for any business by creating more brand awareness, establishing brand identity, and enabling the brand to interact directly with consumers...
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