Social media has become an integral way for businesses to connect with their customers, engage their target audience, and stay top-of-mind for prospects. But anyone who has spent time managing social media can attest that it’s a very time-consuming part of doing...
Anyone with something to say has a platform for publishing their thoughts, and that includes what they think about your social media clients. Positive and negative comments on social media are a natural outflow of this freedom, and the latter is often a challenge for...
If you sell social media packages, staying on top of all your client’s accounts can feel like breathlessly running on a hamster wheel. In today’s fast-paced world of social media management, there are a few social media hacks to help you stay ahead of your to-do list...
Marketers are tasked with analyzing and calculating countless metrics to measure the success of their campaigns. One of the most important social media statistics is SOV, a metric that represents the percentage of total advertising or marketing spending in a...
If you sell digital services to local businesses, you know just how important social media is to their success. In fact, 70 percent of small and medium-sized businesses (SMBs) plan to invest primarily in social media as part of their digital advertising strategy. Be...
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