From rebranding to updating a site’s functionality, there are plenty of good reasons why your clients may be due for a website redesign. However, before diving headlong into a digital makeover, it’s important to be aware of the SEO implications of a website relaunch....
After simmering for years, artificial intelligence has broken into the mainstream. The myriad AI-powered tools available are already shaking up how jobs are done. Content creation is no exception. However, if you’ve spent any time consuming or interacting with...
In today’s global economy, local small and medium businesses (SMBs) face unique challenges as they attempt to compete in their local markets and on a global scale. They often find themselves struggling to compete with their larger, more established counterparts,...
Businesses of all sizes have to contend with the reality that many of their daily operations can produce negative environmental consequences. Implementing sustainable marketing practices isn’t just good for the planet, it’s also good for business: 76% of Americans...
Consumers are spending more time online. Globally, average screen time clocks in at about 6:37 hours per day, with Americans spending closer to 7 hours in front of the screen daily (Comparitech). It’s no surprise that consumers’ buying decisions are being shaped by...
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