Table of Contents Ad Analysis: Which Digital Advertising Metrics Matter? CPA – Cost Per Acquisition LTV – Lifetime Value CR – Campaign Revenue ROAS – Return on Advertising Spend Digital Advertising Metrics to Avoid How to Translate ROI Analysis Results...
How many locations does your brand have? Are they all listed correctly online? How would you even know? When it comes to managing the online reputation of a multi-location brand, it can be a very clunky, scattered, messy business. Manually checking each listing site...
Over the last 20 years, the digital age has brought a major shift in how people consume media. YouTube personalities have replaced the TGIF programming of the TV world. Blogs and independent journalists compete toe to toe with traditional news outlets, and podcasts...
Have you ever walked into a car dealership looking for a sensible, used sedan only to be persuaded into test-driving a Ferrari? Or visited a Foot Locker to look at running shoes, but walked out with the shoes, plus new shorts, a neon top, wrist and headbands, a Fitbit...
I VIVIDLY remember my first email design attempts in my early days in the marketing biz. I worked at an agency and our remodeling client wanted to dip their toe into email marketing for the first time. My instincts told me to make the email a mini version of their...
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