The importance of reputation management: 5 Mistakes to avoid

By some estimates, bad reputations cost US businesses over $500 billion a year (Commpro). With that figure in mind, the importance of reputation management should be clear. It’s not all about estimated losses, though. The importance of online reputation management...

Building a Reputation Management Action Plan: 6 Easy Steps

You’ve heard the statistics: 88 percent of customers trust reviews as much as their friends (Business2Community). Reputation can boost sales and increase a brand’s value (PRWeek). With online reputation management stats like that, it’s little wonder you’ve been hired...

Resell Digital Marketing to Survive the Recession

Successfully weathering the ebbs and flows of the economy is a challenge for most businesses, and those selling digital solutions are not exempt from the effects of a downturn. Budgets are tightened, SMBs can disappear, and competition for the best-paying clients...