When it comes to ecommerce, many small businesses focus on selling and shipping physical products, but there’s plenty of opportunity to use ecommerce for services as well. To make this happen, SMBs need to develop effective marketing strategies, conduct market...
Social media is an integral part of our personal and professional lives. We use it to connect with friends and family members, meet new people who share our interests, and of course, interact with businesses that sell the goods and services we consume. It’s a powerful...
Copywriting for social media isn’t necessarily difficult, but it is complex. There are layers of best practices and ever-shifting guidelines that can help you get your clients’ profiles in shape and turn a startup into a respectable brand. Social media is an important...
Quick: name three social media metrics off the top of your head. Are they all vanity metrics? Most small business owners know about follows, likes, and comments, but social media agencies need to dig deeper. While such engagement metrics can be helpful, these...
A social media content strategy provides a clear roadmap to help you—or your clients—reach your business goals. Social media can feel like a playground, with endless ways to create content and stay engaged, but all of that potential means it’s easy to get distracted...
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