No social media management platform is perfect, but it’s true that some brands seem to get more attention than others. So, when should you just go with the flow and pick the popular option and when should you sign up for one of Sprout Social’s competitors? Social...
Social media marketing is an opportunity for your clients to connect with customers and build brand loyalty, but without a clear picture of who you’re trying to reach, you risk publishing content that misses the mark. That’s why it’s critical to perform a detailed...
Accessibility and cost make social media is an indispensable marketing tool for small and midsize businesses (SMBs). A good social can enable your brand to stand out and communicate with a broad audience regardless of your company size or budget, provided you have an...
The customer service landscape has changed immensely in recent years, with social-media-based customer service quickly becoming the norm. Today, customer service and social media go hand-in-hand, with more than 20 billion messages sent every month between businesses...
Surprisingly, over 25 percent of small businesses still don’t have a website — even though nearly 99 percent of customers start online when looking for local businesses (Zippia). If you’ve got multiple SMB clients looking to have a new website created, you need to...
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