All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale.” It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series...
The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is...
Welcome to Season 4 of the Conquer Local Podcast. Our host, George Leith, wants to share a special message to all of our listeners. Happy New Year, Conquerors! Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local...
Farewell, goodbye, adios, cheerio, see ya later, don’t let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King, co-founder and CEO of Vendasta, to wrap up this insane year. We review what a forcing function COVID-19 has...
It’s that time of year when we reflect on our successes and our misses. It’s time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith, discusses how to create Big Hairy Audacious...
As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn’t your Ideal Customer. Janice...
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