339: Leveraging Branded Content, with Jared Merves

There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or marketing initiative that uses content to engage a user, and that is paid for by a client. Jared Merves, Founder of...

337: Building a Cooperative in Retail, with Lindsay Gaskins

To build a cooperative in retail, it started with only 12 retailers, which quickly grew to 300 in one short year. “Ten thousand mistakes can lead to the 10 right decisions.” Lindsay Gaskins, President, CCA Member and The Bike Cooperative, at CCA Global...

336: Be the Trusted Local Expert | Master Sales Series

How to help the SMBs get back to business by being the Trusted Local Expert. What does it look like to reopen and how to communicate it to the SMBs customer base?  George Leith is back to bring you another edition of the Master Sales Training Series. We discuss...

335: E-commerce, Now or Never, with Greg Sterling

Consumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online. Greg Sterling, VP of Market Insights at Uberall, joins the conversation to give us the data on local business pivoting to...