Accelerating to $1.2M in Annual Revenue with Vendasta
Based in New Haven, Connecticut
Full-service Digital agency established in 2007
Specializing in digital marketing consulting and strategies
Grow with the support of the platform
$1.2M
gross annual
marketplace revenue
Offer white labelled fulfillment services without breaking the bank.
5.85
Average product
basket size
98%
client retention
rate
Background
Janice Christopher is the founder of the Janice Christopher Marketing Agency and an Executive Coach. Marketing is Christopher’s bread and butter with over 30 years of experience in sales and brand management.
Christopher founded her agency in 2007, and it has evolved since then. “It was my clients who brought me along from being a marketing consultant, to being a marketing consultant with a full-service digital agency. For me, it was an organic process.”
As Christopher took on more clients it became clear that she needed help to grow her agency to keep pace with her client demand.
Objectives
By signing on with Vendasta, the Janice Christopher Marketing Agency hoped to:
- Find a way to grow their client base without compromising service quality
- Be the agency small businesses turn to for all their online product and service needs
- Bring on new clients with an evidence-based approach using reporting tools that will also show proof of performance over time
- Grow the Janice Christopher Marketing Agency by having access to a multitude of digital solutions to fit all client needs
The approach
Snapshot Report
Vendasta Marketplace
The Vendasta Marketplace offers solutions that are tailored to each individual client’s needs. Christopher starts with basic packages and builds up the product basket size from there based on her monthly one-on-one client meetings.
Vendasta Marketing Services
“I don’t have to put a limit on how many clients I can take or what I can say yes to because I know I have a team of people behind me with the Vendasta Marketplace and Marketing Services. I can say yes to any business that comes along that I want to work with, and know that I have a team behind me to do the fulfillment.”
Business App
“Over time Business App has really helped me build trust with my clients. They know I’m being completely transparent with them because they can log in to the application any time they want to see what’s happening.”
By offering a demo of Business App to her prospects, Christopher says her conversion rates have substantially increased.
I remember the first client that I brought onto the platform. I spent one full day a week at his office working on his marketing up until I started using the Vendasta platform. When I signed up for Vendasta I moved everything I was doing for him onto the platform. Suddenly monitoring and managing his online reputation became simple, and posting to social media became so much easier.
Managing the listings, I no longer had to log into the multitude of listings this business had. When I came to him with this elevated approach and a new way of looking at how successful our work was, it was such a win for both of us.”
“With Vendasta’s Marketplace, I have everything at my fingertips. And I know that they’ve done the due diligence…I know that when I plug into that [product] it’s going to be good because a great team of people has already vetted the product and the company that’s delivering it and I can use it with 100% assurance that things are going to turn out well.”
Janice Christopher
Owner, Janice Christopher Agency
Best-selling products
Listing Distribution
The single source of truth for local business listings.
Website Pro
Build fast, secure, and beautiful WordPress websites for your clients’ businesses.
Reputation Management
White-label online review management software for businesses and multi-location brands.
The result
$1.2M
gross annual marketplace revenue
5.85
Average product
basket size
98%
client retention
rate
Christopher has been able to say yes to taking on a higher volume of clients and continues to provide top-notch service. Her retention rate over the last year is 100 percent, and in 2023 the Janice Christopher Marketing Agency grossed $1.2M in annual marketplace revenue. The agency also had a monthly recurring revenue of $100,000.
Christopher has been able to help clients expand their businesses and increase profitability. Noting the success of one particular client since beginning her work with them, “their shop is now full, they bought the property next door, another business that compliments the first business, and they’re doing so well. My client and his partner are prospering, their employees are making more money, their community benefits. There’s so much good that happens when we help our clients prosper.”
By leaning on some of her favorite products in the Vendasta Marketplace, Christopher’s basket size is the largest on average out of all Vendasta partners at 5.85 products per client.
Conclusion
Christopher needed to grow her business, but she couldn’t replicate herself. She found endasta, has used a Marketplace of products, white-label fulfillment services, and a built-in brandable client portal to help her achieve results for all of her clients without having to make any sacrifices.
This is what partnering with Vendasta feels like
195 Reviews
4.4 out of 5
191 Reviews
4.8 out of 5
120 Reviews
4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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