Vendasta / Media / Tacking on $118K in digital revenue to traditional media buys

Tacking on $118K in digital revenue to traditional media buys

Kansas-based Bott Radio Network was founded in 1962
Broadcast media company providing digital solutions

120 radio stations reaching into 15 states

The Challenge:

With digital transformation becoming a necessity for the broadcast industry, Bott Radio was looking for a partner to help them build a new stream of revenue for their local business clients. Discover how Bott Radio network has grown their revenue and found success with new digital media offerings.

Bott Radio Network

Growing revenue and finding success with
new digital media offerings

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$118k

gross marketplace revenue

Build and diversify revenue streams with digital offerings that compliment traditional media buys.

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3.95

average product
basket size

Attract and retain clients with built in proof-of-performance reporting and a brandable customer portal.
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119%

engaged client
accounts

Package products from a marketplace of 250+ solutions to help your clients polish their digital media strategy.

Background

Founded in 1962, Bott Radio Network has grown from one radio station in Kansas City to become a world leader in Christian Talk Radio with 120 radio stations reaching into 15 states with a combined coverage of 60 million people. Bott Radio Network partnered with Vendasta in 2019 to diversify revenue streams and offer a cohesive suite of digital solutions to established accounts as well as new customers.

Bott radio network broadcast media

Business goals

  • Introduce and sustain digital revenue growth
  • Provide solutions to existing customer base that complement the traditional media offering
  • Improve client digital experience with a single source for online strategy management

“I like being able to offer a suite of apps that de-frankensteins our clients’ tech stacks, broadens our reach, and opens doors.”

Joseph Palmer

Joseph Palmer

Oklahoma Regional Manager, Bott Radio Network

Best-selling products

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The result

market icon

$118k

gross marketplace revenue

basket with plus sign

3.95

average product
basket size

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119

engaged client accounts

Conclusion

“As new products become available and we add them to our store, it’s just another opportunity for our reps to go out and talk to their clients. Not only existing clients, but new clients who may not be the right fit for radio advertising initially. Digital allows us to get in the door with those clients and evolve to bring radio to the table as well,” says Bott Radio Network Vice President of Operations, Eben Fowler.

This is what partnering with Vendasta feels like

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5 stars review

191 Reviews
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4.5 out of 5 star review

120 Reviews
4.4 out of 5

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G2
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“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”

Thomas F.
Agency Owner
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“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”

Terry B.
CEO
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“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”

Scott K.
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“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”

Justin
CEO in the US
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“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.

Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”

Michael K.
Owner
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“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”

Mitchel T.
Principle Consultant
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“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”

Mathew
CEO in the US
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“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”

David R.
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“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”

Bill B.
Principal

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