Tacking on $118K in digital revenue to traditional media buys
120 radio stations reaching into 15 states
The Challenge:
With digital transformation becoming a necessity for the broadcast industry, Bott Radio was looking for a partner to help them build a new stream of revenue for their local business clients. Discover how Bott Radio network has grown their revenue and found success with new digital media offerings.

Growing revenue and finding success with
new digital media offerings

$118k
gross marketplace revenue
Build and diversify revenue streams with digital offerings that compliment traditional media buys.

3.95
average product
basket size

119%
engaged client
accounts
Background
Founded in 1962, Bott Radio Network has grown from one radio station in Kansas City to become a world leader in Christian Talk Radio with 120 radio stations reaching into 15 states with a combined coverage of 60 million people. Bott Radio Network partnered with Vendasta in 2019 to diversify revenue streams and offer a cohesive suite of digital solutions to established accounts as well as new customers.

Business goals
- Introduce and sustain digital revenue growth
- Provide solutions to existing customer base that complement the traditional media offering
- Improve client digital experience with a single source for online strategy management
“I like being able to offer a suite of apps that de-frankensteins our clients’ tech stacks, broadens our reach, and opens doors.”

Joseph Palmer
Oklahoma Regional Manager, Bott Radio Network
Best-selling products

Citation Builder
The single source of truth for local business listings.

Social Marketing
A social media marketing tool built to help you elevate your social strategy.

Reputation Management
White-label online review management software for businesses and multi-location brands.
The result

$118k
gross marketplace revenue

3.95
average product
basket size

119
engaged client accounts
Conclusion
“As new products become available and we add them to our store, it’s just another opportunity for our reps to go out and talk to their clients. Not only existing clients, but new clients who may not be the right fit for radio advertising initially. Digital allows us to get in the door with those clients and evolve to bring radio to the table as well,” says Bott Radio Network Vice President of Operations, Eben Fowler.
This is what partnering with Vendasta feels like

195 Reviews
4.4 out of 5


191 Reviews
4.8 out of 5


120 Reviews
4.4 out of 5

Start making more money with Vendasta
Ready to explore the Vendasta platform?
Talk to one of our experts or try our software for free to discover exactly how we can help your business sell more at scale.

Get a demo
Talk to a real person


Get free access
Register for a free account
