Agency expands client base and boosts recurring revenue with Vendasta
The Challenge:
In 2021, Jenn Newton Marketing Founder Jenn Newton began selling digital advertising services to local businesses struggling to stay open during the pandemic. She was looking for a technology partner who could support her with the tools and resources she needed to offer a full spectrum of digital solutions to her clients. She became a Vendasta partner September 2022.
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Background
After a layoff from her oil industry career in 2020, Jenn Newton began selling digital advertising services to local businesses that were having a hard time attracting customers and getting found online amid the global pandemic.
“My heart has really gone out to local businesses because so many had to close,” Newton says.
“I began learning about Facebook advertising, and then I got a couple of clients. I then realized that these clients needed more.”
After expanding her services to include SEO, Newton connected with another agency that was part of the same SEO resellers group she had joined.
“He said that he uses Vendasta, that he really loves it, and that I should check it out. And I did.”
Objectives
- Expand their product offering to deliver a full suite of digital marketing services to their local business clients
- Gain access to the tools and technology needed to grow the agency
- Attract new customers needing support with their online presence
The approach
Kicking off the journey with the Vendasta boot camp
To arm herself with the proper training to hit the ground running Newton enrolled in Vendasta’s 3-week intensive boot camp which helps new partners learn how to package digital solutions, navigate the platform, and prove performance to clients.
“I highly recommend that to any Vendasta partner. It was really good because it’s about consistency, and the boot camp covers things you can do to prospect and attract new business.”
By utilizing Vendasta’s local search functionality, Newton pinpointed a potential prospect and recorded a short one-minute video on the topic of why that business needed local listing management software to optimize its findability online.
According to Newton, her prospect responded saying: “This is the best way to reach out to me I’ve ever seen. Yes, let’s meet.”
Persistence pays when it comes to prospecting
Another approach Newton deployed to attract new business, was reaching out to companies who were investing in Facebook advertising but needed help with other areas of their online presence.
“When you start researching on Facebook and enter a search for plumbers or contractors, Facebook is automatically going to think that you’re looking for that service. Facebook will start sending advertisements for those companies to you. I started seeing all of these contractors on my Facebook ads. When I looked them up, I could see they didn’t have a website, or they needed help in other areas, and then I would just start reaching out to them on Facebook Messenger,” Newton explains.
Newton adds that agencies will get a lot of no’s at first and that it’s important not to be discouraged and to continue on until you get a yes.
Execution
Fulfilling a needs-based selling approach with Vendasta’s Marketplace
Since joining in September 2022, Newton has successfully onboarded seven new clients in the legal, construction, land clearing, rock milling, fence contracting, renovation, and commercial construction industries.
“The only reason I was able to do all of that was that Vendasta had all of those different services that I knew my clients were needing, and I had the confidence in being able to supply them with all of those digital marketing needs,” Newton shares.
The 250+ solutions offered through Vendasta’s white-label software marketplace gave Newston the ability to cater to what her clients required. She now offers a selection of SEO white-label services, listing management, PPC solutions, and website services to her clients based on their goals.
“I have a client that really doesn’t want any calls right now. He just wants brand recognition. That’s a completely different strategy than someone who needs phone calls right now. Vendasta allows that.”
Generating a new source of revenue through the Vendasta Affiliate Program
With new consulting work on the horizon, Newton is shifting her sights from client acquisition to referral income through the Vendasta Affiliate Program.
“It allows me to focus on things that I like to do and promote a company that I feel really has helped me grow my business,” Newton explains.
“I only have what I have because of Vendasta. The resources that Vendasta offers clients are phenomenal. The boot camp that they offer is phenomenal.”
Jenn Newton
Founder, Jenn Newton Marketing
Jenn Newton Marketing’s best-selling products
Local SEO
Boost local search rankings with easy listing management.
SEO Network
Quickly improve a website’s organic search engine placement with onsite optimization and offsite authority building strategies
Unlocking the power of the Vendasta platform to scale
By enrolling in the affiliate program Newton, will be able to maintain the recurring revenue stream coming in through her existing client base. In addition, she’ll have the opportunity to generate more income by recommending the Vendasta platform to industry colleagues, freeing her up to focus on a new consulting contract, and maximizing her earning potential.
If you’re interested in leveraging Vendasta to scale your agency, you can sign up here.
This is what partnering with Vendasta feels like
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“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
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