Agency gains $46K in Marketplace revenue from online presence solutions
ReachCraft Founder and CEO Giovanni Cavalieri came across Vendasta online by researching white-label service providers. Cavalieri wanted to scale his agency to better serve his local business clients.
Build your digital offering with the Vendasta Marketplace and serve clients at scale so you can focus on growing your agency.
$46K
gross annual
revenue
15
total paying
accounts
100%
client retention
rate
Background
Founder and CEO of ReachCraft Agency Giovanni Cavalieri has a small team and a big heart for local businesses.
“Growing up, my dad owned a concrete business and worked very hard, always pursuing his next contract, and he was gone a lot. Knowing what I know now with over 20 years of marketing experience, I can help other boots-to-the-ground business owners bring in leads and still get home to spend quality time with their loved ones,” Cavalieri explains.
In partnering with Vendasta, Cavalieri was able to sharpen his focus on local businesses with the help of Vendasta’s white-label marketing fulfillment team.
Objectives:
- A marketing fulfillment team that could help them save time and scale while continuing to provide top-quality service
- A white-label service company that encourages collaboration, training, and communication in pursuit of better customer service
- A white-label software marketplace that allows them to shift gears and offer their customers all of the digital solutions they need in that moment
The approach
Updating client offerings with a Marketplace of more than 250 products and services
With Vendasta’s Marketplace, ReachCraft pivoted their business model and their offering to better serve local businesses.
“The previous iteration of ReachCraft was very manual. We did our own fulfillment with everything. It used to be more ecommerce focused and not so local focused. In signing up with Vendasta, we gained a lot of offerings that we didn’t previously have,” explains Cavalieri.
Seek out training and support to better support their own clients
An avid attendee of Vendasta’s Academy, Cavelieri cracked the code of learning the ins and outs of the Vendasta platform. His participation in community sessions, completion of Vendasta courses, and ability to lean on other Vendasta partners through the community allowed Cavelieri to better serve clients.
“There’s a ton of value in the training on Conquer Local. The community calls are great. Also the opportunity to connect with other Vendasta Partners has been huge,” he continues.
Execution
Expanding offerings with Marketplace vendors
Cavalieri has dug into the Vendasta Marketplace catalog to curate a unique combination of products and services he knows will make his clients’ lives easier.
“We’ve sold SEO Network and Zosi SEO, Vendasta’s owned and operated products, and a few others like Castanet for LinkedIn prospecting, which we’ve seen a lot of recent success with,” explains Cavalieri.
In 2023, ReachCraft is continuing to dive into Vendasta’s offerings with email automation software and email marketing.
“I don’t think that we could do what we do for [our clients] at the price point we give them without Vendasta. What I love is the self-pricing, so we can provide discounted pricing compared to what the market price might be for certain products and services.”
Giovanni Cavalieri
Founder and CEO, ReachCraft Agency
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Yext Listing Sync Pro
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The conclusion
“We’re looking forward to taking on more clients and building coaching relationships with those new partners in business,” Cavalieri says.
This is what partnering with Vendasta feels like
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4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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