Bringing in $434K in digital agency revenue through the Vendasta Marketplace
Focuses on SMBs seeking to affordably attract more customers
The Challenge:
OctoHub Founder Scott Sanderson was in the midst of building a tech stack to offer local business clients when he discovered Vendasta. Rather than continue building solutions in house, he partnered with Vendasta as a means to reduce overhead. In turn, he was able to focus on serving his small-business clients.
Build a repeatable sales motion. Sell smarter by packaging and enhancing your digital offerings.
$434K
gross marketplace
revenue
99%
client retention
rate
773
billed
products
Background
Scott Sanderson built his agency OctoHub to serve small-business clients who couldn’t afford to hire big-budget agencies. While in the process of developing his own stack of digital solutions to serve his clients, Sanderson made the decision to partner with Vendasta. After all, Vendasta already had a Marketplace of over 250 digital solutions he could resell. He didn’t need to build them from scratch.
Objectives
- Decrease overhead and reduce vendor clutter with an all-in-one platform
- Expand OctoHub’s offering with pre-vetted digital solutions that every local business needs
- Leverage a built-in CRM to manage pipeline
The approach
Land and expand with an all-in-one platform
By getting in early, Sanderson says he is able to build trust and help these businesses expand more quickly. This is compared to targeting businesses that are already more established.
Leveraging an integrated CRM to supercharge the sales process
In addition to keeping his own development costs low by reselling Marketplace solutions, Sanderson has been able to keep overhead even lower by managing a remote sales team through Vendasta’s CRM. For Sanderson, it’s been a big part of managing his virtual business effectively.
“The Vendasta platform provides [a central hub]. We have dashboards showing you who’s moving people through their opportunity funnel, who’s adding accounts, and what’s happening with the engagement levels on these emails. So I think even when you look at it from a CRM perspective, it’s doing all the heavy lifting and you can look into it from afar,” Sanderson says.
Beyond that, Sanderson says the partnership he’s managed to build with the Vendasta team has been his secret weapon to success.
“Having a dedicated rep I think is a really important part. The relationship you end up building with your rep over time, they’re a part of your business.”
Scott Sanderson
Founder, OctoHub
Upsell products from our world-class Marketplace
Listing Sync Pro
Instantly enhance the accuracy of local business listings, protect from 3rd-party changes, and suppress duplicate listings with Listing Sync Pro.
Reputation Management
White-label online review management software for businesses and multi-location brands.
The conclusion
As a local business owner himself, Sanderson is all too familiar with the day-to-day tasks that plague operators and stop them from growing their businesses.
“Outside of that digital marketing arena, Vendasta is moving forward to find best-of-breed suppliers. We can put our stamp of endorsement on these solutions with confidence and take them to our clients.”
This is what partnering with Vendasta feels like
195 Reviews
4.4 out of 5
191 Reviews
4.8 out of 5
120 Reviews
4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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