Digital marketer on track for $1M in revenue
The Challenge:
As a full-stack digital marketing agency, Polaris Marketing was fueled by big talent, big creativity, and big potential. But for the agency to truly launch into a growth phase, they needed to invest in a partnership that could provide more visibility, establish credibility and expertise, and create beautiful digital doorways to attract and convert customers.
Scale from $250K gross revenue in year one to $1M by year three
$1M
gross annual
revenue
$100K
marketplace
revenue
100%
client account
retention
Background
As a digital marketer, Jenni White‘s mentality is “if you can click it, we can build it.”
From managed WordPress hosting to local search engine optimization, White fully invests in her customers’ success. But when it came to investing in taking Polaris Marketing to the next level as a full-stack marketing agency, she was more wary. “It seemed like a big investment,” White admits.
When White took the plunge with Vendasta a few years after the initial conversation, she was finally ready to make a splash and ramp up her business capacity. Though it was a considered decision, Polaris Marketing’s success quickly surpassed expectations. This year, they are on track to hit $1M in gross revenue.
Objectives
- A platform with the tools, technology, resources, and training to scale the agency
- White-label web design to organically attract prospects and reflect brand excellence
- The training and mentorship of a dedicated Partner Development Manager to upskill and ensure sustainable growth
The approach
Brand awareness and confidence
To get customers excited to be “Powered by Polaris” and build brand credibility, Polaris Marketing needed Vendasta’s web design services to refresh their website to reflect their decades of experience. As a digital marketer, White knew how impactful a digital doorway could be for attracting and retaining business.
“I have actually gotten a lot of clients just because of the website that we built with Vendasta,” she says. “People take a look and have confidence in me and my abilities and my team’s abilities.”
Joining a community of experts
Though White is a successful entrepreneur with a robust background in marketing and tech, digital marketing was an exciting space of ongoing learning. However, White’s partnership with Vendasta ensured that training and upskilling would not impede growth.
“It really helped me feel secure in the decision [to partner with Vendasta],” White says of having a dedicated Partner Development Manager to help guide her and her team.
“I think that account relationship and touchpoint is probably the secret to [Vendasta’s] success.”
“I would say that my partnership with Vendasta was really the catalyst to get me to move into fully launching my agency.”
Jenni White
Founder and CEO, Polaris Marketing
Execution
All-in-one platform
Grow revenue faster than costs by automating your lead-generation efforts. Vendasta’s platform is perfectly suited to the success of a full-stack marketing agency, with everything needed to create incredible online experiences for your customers, and integrated technology that takes you from prospecting to scaling.
“I mean, now I’ve seen the potential and the way that it just grows on its own,” White says.
Endless potential in the Marketplace
With over 250 products in the Marketplace, White has successfully created recurring customers by upselling them with bundles of tailored solutions.
Polaris Marketing has made $100K in Marketplace revenue so far in 2022, but White knows she can increase that number. “I think I’ve barely scratched the surface,” she says. “I think I’m in this comfort zone.”
One of the huge benefits to having a dedicated Partner Development Manager is their product expertise and mentorship.
Best-selling products
Google Workspace
Help clients increase productivity, enhance collaboration and save time by reselling Google Workspace.
Website Hosting
Build fast, secure, and beautiful WordPress websites for your clients’ businesses.
Social Marketing
A social media marketing tool built to help you elevate your social strategy.
SEO Network
Help you clients rank higher online for their keywords
The result
$1M
gross annual
revenue
$100K
marketplace
revenue
100%
client account
retention
The conclusion
With a plan to focus more heavily on ecommerce next year and on track to make some big revenue goals, Polaris Marketing’s future is as bright as the North Star. Additionally, the full-stack marketing agency has been certified as a Women Business Enterprise (WBE) through the City of Los Angeles, opening up even more opportunities.
“I’m working with the city, county, and state’s different procurement offices in terms of gaining some governance contracts,” White says.
With her expert team behind her, Polaris Marketing is poised for big things.
This is what partnering with Vendasta feels like
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4.4 out of 5
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“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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