Background

In today’s digital era, businesses acknowledge the vital role of a robust online presence, with consumers increasingly relying on search, review platforms, and social media to guide purchasing decisions.

While smaller local businesses may find it easier to embrace digital marketing tools due to their size and agility, franchisors have a more formidable challenge.

Managing solutions from various providers, negotiating with individual vendors on pricing, and executing the implementation of a diverse set of tools across an extensive network can become a logistical nightmare.

In this context, the franchise’s primary motivations for choosing Vendasta were as follows:

• First, adopting Vendasta alleviated the pain point of dealing with multiple vendors for the same services, often at higher prices. Vendasta consolidates 250+ products in one unified Marketplace, enabling the franchisor to select tools relevant to their needs at wholesale prices.

• Second, the franchise and its individual units could seamlessly handle services, fulfillment, and billing through a rebrandable portal, enhancing the perceived value between store owners and the franchisor.

• Third, Vendasta’s approach offered ongoing advice and support, ensuring effective use of tools and optimization of the digital marketing strategy for both the franchise and its individual stores.

The approach

Implementing Vendasta across the franchise involved a strategic and collaborative process, aligning with corporate goals. The key stages included:

Goal setting

At the outset, Vendasta and the franchise’s corporate marketing team aligned the solution and chosen Marketplace products with the franchise’s overarching marketing objectives.

Specialized training

Vendasta’s specialized trainers held sessions with the franchise’s corporate marketing team, ensuring a smooth network rollout. his encompassed setting up permissions and ensuring brand consistency with the franchise’s brand.

Developing a success roadmap

A collaborative roadmap for success was developed, leading to the implementation of a structured system of regular check-ins and calls between Vendasta and the franchise. These sessions aimed to review performance metrics, track trends in individual units, and make necessary refinements to the franchise’s overall digital marketing strategy.

Execution

After defining goals and fine-tuning the platform, the Vendasta solution cascaded to individual units, each receiving a unique login for personalized access.

Franchisees underwent tailored onboarding programs, gaining proficiency in leveraging Vendasta’s suite of tools within their operations.

Empowered with marketing tools, each store autonomously managed listings, monitored and responded to online reviews, and actively sought customer feedback.

Utilizing Vendasta’s Executive Report, individual stores monitored their digital marketing progress, gaining insights on local performance against competitors. Simultaneously, the franchisor’s corporate marketing team obtained a holistic view, identifying stores excelling in marketing and those requiring additional support.

This dynamic collaboration ensures a continual optimization of the franchise’s overall performance in the ever-evolving digital landscape.