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Vendasta / Local business listings / Citation builder

Citation Builder: Boost local rankings with data aggregator network submissions

Harness the power of major data aggregators networks to amplify local visibility. Easily and cost-effectively push accurate business information across the web, ensuring customers find you where they’re searching. Let Vendasta’s Citation Builder handle your NAP data, keeping your business consistent and ranking higher on search engines.

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Citation Builder
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Build local citations, hassle free

AI Receptionist comes ready to deliver instant, tailored responses that customers love,
helping local businesses stay connected and grow.
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Grow your client’s online presence

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Submit to data aggregators

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Fix NAP inaccuracies

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Provide ROI reporting

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Free updates for 12 months

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Part of an AI-powered platform to boost local search visibility for your clients

  • Auto-generate business profile descriptions with AI.
  • Customize AI’s tone to match your client’s brand.
  • Keep business info (NAP) accurate with continuous updates over 12 months.
  • Get AI-suggested keywords for local search tracking
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Grow your client’s online presence

Use Vendasta’s Citation Builder to increase online citations, which in turn drives customers to their door, and boosts their SEO. The correctness, quality, and amount of citations a business has all contribute to local search rankings.
Citation Builder

Submit to data aggregators

Go automated – submit, update, and monitor your clients’ business information across the major data aggregators, all from a single
dashboard.

Vendasta’s Citation Builder submits NAP data to TransUnion’s
Neustar Localeze and Foursquare.

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Fix NAP inaccuracies

Missing or incorrect business name, address, and phone number (NAP data) can result in unhappy customers, lost revenue, and a drop in local search ranking. Citation Builder helps keep NAP data correct across hundreds of sites that reference data aggregators for correct business information.
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Provide ROI reporting

Report on the syndication of your clients’ data and proof of performance in citations. Our platform shows when data has been sent to each data aggregator and your clients’ growth in citations over time.
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Free updates for 12 months

Address changes? No problem! Citation Builder stays active for 12 months after purchase, allowing your clients to update their business profile as often as needed—no limits on changes.

What are Local Data Aggregators?

A local data aggregator is a platform that distributes business information to a network of citation sites. Think of it as a marketplace for business data, streamlining the citation-building process to make it quick and hassle-free.

TransUnion’s Neustar Localeze

Neustar Localeze is a top local data aggregator that distributes accurate business information—like name, address, and phone number (NAP)—to directories, search engines, and mapping services. It ensures long-term data consistency to boost local search rankings and maintain a strong online presence.
TransUnion’s Neustar Localeze

Foursquare

Foursquare is a location data platform connecting businesses with local consumers via apps, directories, and location-based services. It focuses on real-time data and user engagement, offering tools like reviews, check-ins, and recommendations to attract and retain customers.

Foursquare

Grow your clients business with a suite of Vendasta solutions

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Automated reporting and insights

Powerful reporting that empowers your business to sell more.

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FAQs

How does Vendasta’s Citation Builder work?

Citation Builder submits your client’s business information to the main data aggregators: TransUnion’s Neustar/Localeze and Foursquare.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate citations based on the submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

  1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
  2. Good backlinks are created with more referring sources to the business’ website creating better SEO

What is a data aggregator?

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

How often does Vendasta’s Citation Builder send NAP data to the data aggregators?

When a business profile data is created or modified in Vendasta, the information is sent within 24 hours. The data aggregators receive this data and provide Vendasta with confirmation within 6-8 weeks. Vendasta also refreshes business NAP data once every month to ensure that aggregators always have the most accurate information.

How long does Citation Builder take?

As soon as business information is entered, Vendasta’s Citation Builder will send it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Why is Citation Builder a yearly subscription?

Vendasta’s Citation Builder has a continual process that maintains and builds your client’s web presence over time. Once the data aggregators have correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Citation Builder needs to be activated for an extended period of time.

Even if your client’s business information is correct, online business data can be eroded over time by user-generated content and other incorrect data. As long as your client’s subscription is active, Citation Builder refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

How often can updates be made to the business profile?

Your clients can update their business profile as much as required while a Citation Builder subscription is active.

What if a business has duplicate listings—how does Vendasta’s Citation Builder take care of those?

Citation Builder does not delete duplicate listings Instead, sources online that reference the data providers will, over time, ensure that business data is accurate.

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