What are Local Citations in SEO?
Local citations are an integral part of local SEO and ranking your clients local business in Google’s “Snack Pack” and Google Maps results. Learn how you can get started today using Vendasta’s tools and services to rank now!
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What are local citations in SEO
Why are local citations good for SEO
How consistent does my NAP or NAPW have to be
What are Local Citations?
These details are commonly found in local and national directories such as Yellowpages, Yelp, Tripadvisor, and more.
However local citations in SEO do not stop there.
Local citations can be found on other web properties such as a business’s website or business profiles on search engine map applications in the form of Google My Business, Bing Local or Apple’s Map Connect.
What are local citations used for in SEO?
The reason businesses would want to acquire as many local citations as possible for SEO is it is one of the highest determining factors for ranking in Google’s “Snack Pack”. The “Snack Pack” is the 3 local results you would see when searching for a local business such as “Toronto portrait photographer.”
An important aspect to keep in mind when acquiring local citations for your business is to focus not only on quantity but also relevance to the business’s industry. So this means submitting listings to directory websites that are local or niche-specific. For example, if you’re a travel company, you’d want to submit to as many travel directories as possible.
Types of local citations
As mentioned earlier, citations can be any mention of a business NAP or NAPW and therefore are categorized into two different types of local citations:
- Structured Citations
- Unstructured Citations
Structured citations are local citations that are found in business directory listings. These can be sites such as:
- Yelp
- Yellowpages
- Whitepages
- Etc
Unstructured citations are mentions of your business information on sites that are not business directories. For example, this could be information included in a restaurant review article where the author lists the business information, or at the end of a press release in the boilerplate.
What are the components of a local citation?
- Reviews
- Owner responses
- Tag-lines
- Links to social and other forms of
- media
- Email addresses
- Fax numbers
- Alternate phone numbers
- Attributes
- Business categories
- Hours of operation
- Driving directions
- Business description
- Images
- Videos
- Payment forms accepted
- Geo-coordinates
How to check your local citations
Manual Local Listing Checks
Using manual checks in Google can be time-consuming, but for a small business that knows it might not have a lot of listings, would be the more economical way to achieve this. Simply searching a combination of your business name and address should surface and listings which are indexed in Google. An example of this would be:
“Phoenix Chinese Restaurant” + “4040 Creditview Rd”
In this example, this restaurant has over 1,000 results which would not be realistic to manually check or take inventory of. A better way to approach managing business listings for this business would be through a tool or service.
Automated Local Listing Checks
With many software solutions to automate local listings, our very own white-label local listing management software allows businesses and agencies to find, monitor, and automatically keep local listings updated with the latest information.
How to build more local citations for a business
Data Aggregators
The easiest way to build more local citations for SEO is by tapping into the power of data aggregators. These aggregators collect and validate business information from various sources such as governments, telecommunications, utility companies, and web research to distribute these business listings data to hundreds of other sites. These primary data sources for business listings are:
- InfoGroup
- Acxiom
- Localeze
- Factual
Vendasta’s Listing Distribution tool is exactly this. A local listings management tool that submits your business information to the four primary data aggregators who gather consumer and business data and provide it to high-traffic local listing sources. These aggregators power sophisticated modern applications such as voice search (Apple’s Siri or Amazon Alexa), mobile apps (such as Uber and Snapchat), personal navigation systems, and more.
Listing Management Services
Using a listing management service will allow your business to tap into the expertise of industry professionals who know the best sources to submit your business listings. Vendastas’ white-label listing management service is a perfect solution for agencies managing multiple clients’ listings. By submitting local citations to more directories across the web, client’s local rankings will improve over time.
Do it Yourself
Tips for Successfully Creating More Local Citations
- Keep the name, address, phone number, and website consistent
- Write unique business descriptions for each listing. While NAPW should be consistent, business descriptions should be unique to each site. This will create a higher likelihood that Google will index many different listings and will avoid any duplicate content issues. Some directories only accept unique content for business descriptions.
- Choose categorizes wisely. This is most important for the Google My Business profile, as it is a large ranking consideration. Ensure you keep your business categories consistent as well across all directories. For example, if your or your client’s business is a Sushi bar, you’d be doing yourself a disservice by selecting a category of “Restaurant,” having to compete with far more competition in a general category. Most directories will allow for more niche selections of “Sushi Restaurant” or “Sushi Bar.”
Enhance your Local SEO efforts with Vendasta’s Complementary Online Reputation Management Software
Online reputation management software you need to help your local business clients
Be your clients’ online reputation hero with white-labeled reputation management software from Vendasta’s Marketplace. Reputation Management and Customer Voice are essential products to manage, monitor, and improve reputations in a digital age.
Key Products: Reputation Management, Customer Voice
White-label Review Management Services
Responding to customer reviews is extremely important for building a strong online reputation. Unfortunately, many business owners don’t have the time and tools to go through their online reviews. It’s why they seek your services, but you don’t have the time to spend a whole day monitoring reviews either! With this service, our marketing strategists will manage your clients’ online reputation, helping you save time and grow your business.
Key Services: Review Responses, Review Requests
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