What is Reputation Management?

Be found first where your clients’ customers are looking.

What is reputation management?

Consumers have tipped the balance of power. With more information than ever available at their fingertips, they can find out anything about a business—and fast! This shift to consumer-generated content and the transparency expected by businesses makes it essential to monitor and actively manage their online reputation.

Reputation management is at the heart of a greater digital marketing strategy. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.

Importance of reputation management

People (at least 88% of them5) read reviews before they make a purchase decision. It’s now the first step in the modern customer journey, and without a positive online reputation, people just won’t trust a local business enough to buy from them. However, it takes time to build a positive reputation, which is why taking a proactive approach to reputation management using reputation management software is essential. While it can take years to cultivate a healthy online reputation, it may only take hours or minutes to undo all that work. Did you know that only 13% of consumers would consider purchasing from a business with a 1 or 2-star rating6? When negative reviews or comments happen online, it’s essential to be on top of them using online reputation management software.

How do I help my local business clients with reputation management?

With white-label review management services, a dedicated team will ensure all your clients’ reviews are answered promptly and professionally, so they can get back to doing what they do best—running their business!

Help your clients build strong online reputations and retain them for longer!