White-label agency creates a new Marketplace solution and generates $80K+
Winner of the Local Impact Award for Innovation in 2022
Quantum Agency serves other agencies looking for white-label products. They leverage Vendasta’s Marketplace to offer SEO white-label services alongside reputation, listings, and social media management (RLS) solutions.
In 2015, Quantum Agency started a separate software company and began developing a white-label SEO solution to integrate into the Vendasta Marketplace. They wanted to achieve a specific goal to complement their use of the core RLS offering—namely, to help their agency partners climb to the top spot in the Google Map Pack and organic search rankings.
A hybrid partner-vendor relationship with Vendasta yields big results
$80K
Gross annual
revenue
100+
Activations in
< 1 year
100%
Account
retention
Background
Quantum Agency is a white-label agency, providing websites, hosting, SEO, PPC, and social marketing services that other agencies can sell under their brands.
In addition to building their own solutions, Quantum Agency has successfully leveraged Vendasta’s core Marketplace offerings for their white-label SEO campaigns dating back to 2016. Results have been consistent and high-performing.
However, over the course of the growing partnership, they noticed a specific area of opportunity: Google Map Pack rankings and organic search engine results pages (SERPs).
“There were components missing from the Marketplace that we needed to move the needle for our clients,” Managing Partner Lane Houk says.
“So we started development on a fully integrated solution that would complement Vendasta’s core reputation, listings, and social media management offering.”
Objectives:
- Using Vendasta’s core Marketplace offerings as a powerful component of their SEO campaigns
- Creating a new white-label SEO solution to fill a gap and capitalize on the opportunity to get agency clients ranking on Google Map Pack and in organic search
- Leveraging the reach and credibility of Vendasta’s Marketplace to live-test the new, fully integrated solution
- Generating additional revenue as a vendor to complement the $80K+ gross Marketplace revenue they were already making by reselling existing solutions
The approach
Earning the title of innovators with Brand Signals
“We leverage SEO automations, web presence technology, including a sophisticated media room, and digital PR with a powerful news, media, and radio station network,” asserts Houk, “and over 25 years of SEO knowledge, research, and development.”
The agency clearly has an unparalleled track record of innovation and experience.
But how to test, gather feedback, and launch a new offering such as Brand Signals?
Reach and credibility by launching in Vendasta’s Marketplace
“The outcome has been nothing short of amazing when you combine real ranking results that have been quantified over and over with the efficiencies and the economic advantages of the platform,” Houk says.
“Testing our solution [Brand Signals] live in the Marketplace with 1000s of agencies and SMBs has been nothing short of amazing… raving testimonials and near zero attrition or churn.”
Lane Houk
Managing Partner, Quantum Agency
Best-selling products
Brand Signals
A Digital PR, SEO and Web Presence solution that is quick way to rank brand assets online.
Citation Builder
The single source of truth for local business listings.
Yext Listing Sync Pro
Instantly enhance the accuracy of local business listings and suppress duplicate listings with Listing Sync Pro.
Social Marketing
A social media marketing tool built to help you elevate your social strategy.
The result
$80K
Gross marketplace
revenue
100+
Activations in
< 1 year
100%
Account
retention
Brand Signals has enjoyed incredible results in the Vendasta Marketplace so far. “The resulting change in incoming leads and new business for an SMB that gains page one in Google Map Packs,” which is the ultimate goal that drove Quantum agency to create the solution, “is substantial and quantifiable,” says Houk.
The conclusion
“The Brand Signals solution is now fully live for all partners in the Marketplace and all demos and activations so far have returned extremely positive feedback.”
And it’s just the beginning.
Bringing white-label products to the Vendasta Marketplace is a win for all partners. All it took was an innovative agency like Quantum to bridge the gap.
This is what partnering with Vendasta feels like
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4.4 out of 5
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120 Reviews
4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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