Consolidating the tech stack and earning $486K in revenue with Vendasta
Philosophy to empower organizations to embrace digital
The Challenge:
Spin Markket Founder and CEO Cheryl O’Hern had become frustrated by mounting costs and the hassle that came with managing multiple vendor solutions to run her agency. She partnered with Vendasta in 2019, gaining both peace of mind and a true partnership for her business.
Vendasta works with agencies to accelerate their growth, turning success into a process.
$486K
Gross Marketplace
revenue
4.04
Average product
basket size
98%
client retention
rate
Background
With decades of marketing and communications experience under her belt, Cheryl O’Hern serves as the CEO and Founder of leading Iowa-based marketing agency Spin Markket.
Unimpressed with mounting costs and too many hours spent trying to make different agency management software solutions work together, Cheryl connected with Vendasta in 2019. She was hoping to consolidate her tech stack, so she could run her business more efficiently.
Objectives
- Consolidate her tech stack, relying on a single integrated platform to best serve her clients
- Gain access to a Marketplace of digital solutions to support her clients with their online needs and a team of marketing experts at Vendasta to help her fulfill on those solutions
- Build a meaningful relationship with her partner development manager to advance her agency growth strategy and help her train her team to better serve their clients
The approach
For years, O’Hern tried to cobble together different agency software solutions, like HubSpot, Yext, and AdRoll, to get the functionality she needed to serve her clients.
Cutting costs and streamlining operations with tech stack consolidation
Costs became increasingly unmanageable. O’Hern hoped to operate her businesses with a single consolidated solution. As a partner, Cheryl was able to leverage:
- Vendasta’s integrated sales CRM to manage her pipeline
- Vendasta’s software Marketplace to sell vetted solutions
- Billing and task management to manage her agency efficiently
A rebrandable client portal to easily prove performance to her clients
Training and upskilling agency staff
O’Hern has built quite a reputation for herself as the agency of record in her area for young and eager marketing interns. She enables new marketers to cut their teeth, do great work, and learn from one of the best in the business.
Diving into the platform can seem overwhelming to some. The Spin Markket team relied on the training and education materials provided to get up to speed.
“I would say the education part is key. Whether it’s the tutorials, the Vendasta Academy and ecosystem, or the weekly newsletters. There is much to learn from and it’s beneficial for my team,” O’Hern says.
Accessing a team of in-house digital marketing experts
Above all else, Spin Markket values the relationship they’ve built with their dedicated account manager over all else.
O’Hern relies on her partner development manager for timely updates on advancements being made to the technology. She also appreciates the opportunity to leverage her Vendasta meetings to brainstorm ideas that inform her agency growth strategy.
“The connection with our partner development manager is fantastic. We value the opportunity to brainstorm our strategy and to come up with new processes for improvement.”
Cheryl O’Hern
CEO & Founder, Spin MARKKET
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The conclusion
Not only has Cheryl’s digital solutions sales continued to grow, but she looks forward to advancing her team towards a needs-based sales approach. It’s a strategy she now feels equipped to deliver on, thanks to the more than 250 solutions in Vendasta’s white label software marketplace.
This is what partnering with Vendasta feels like
195 Reviews
4.4 out of 5
191 Reviews
4.8 out of 5
120 Reviews
4.4 out of 5
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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