Vendasta vs. Reputation.com

With virtually equal experience in the space, each company provides a wealth of capabilities in their reputation management solutions.

At first glance, you may think they’re identical. Both companies offer full reputation management tools, including the ability to monitor online listings, reviews, social activity, competitive intel and more. Both companies help businesses generate more reviews. Both companies feature customizable landing pages.

No surprises here. We knew that the reputation management battle was going to be neck-and-neck, so based on foundational features alone, we’ll call round one a draw.

Key reputation management features

Key review generation features

Local listings and presence

With 97% of consumers searching for business information online1, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers2— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the reputation game.

At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates. While Reputation.com does identify problems with some top directories, they are nowhere near as comprehensive as Vendasta which monitors over 250!

¹http://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html

²http://searchengineland.com/survey-consumers-blame-brands-bad-local-data-186224

Key local listing and presence features

Reputation.com’s reputation management platform is simply that: tools to help businesses strengthen their online reputation. Vendasta’s reputation management solutions are part of a larger platform that provides a full spectrum of local marketing tools.

Vendasta offers an expansive all-in-one marketing platform that features a wholesale Marketplace of agency-specific solutions, as well as a Marketing Automation, Pipeline Management and Product Catalog combination to help partners sell more effectively to local businesses.

Key local marketing features

According to our research, Reputation.com has a yearly subscription that must be paid in full within 30 days, versus Vendasta’s scalable monthly subscription model. Reputation.com’s subscription is non-cancellable and non-refundable. You are locked in for twelve months whether you like their services or not.

Vendasta offers a monthly subscription that provides reputation management, as well as access to a wholesale marketplace of other white label tools and its marketing automation platform.